Sabyasachi Mitter is an alumnus of IIMC batch of 96 started his career with Asian Paints where he was involved with startup businesses like Colour World and Home Solutions besides leading the digital business. He left Asian paints to start ibs in 2003 and over the next 12 years has guided ibs to becoming one of India’s leading digital agencies. With over 50 clients and 100 plus awards in its bag ibs, under Sabyasachi’s guidance is now looking to grow its footprint across geographies through its IP led product solutions as well as growing the agency business with new service offerings.